Branding Run Amok
I just came back from the coffeeshop on the third floor of the building. It uses some licensed parts of Starbucks, although not a full fledged retail store.
I know I'm not the only one who complains about this, but can we please call things what they are and not some special name designed to reinforce the brand? A large is a large. It is not "venti". Calling a small "tall" is even more stupid. This is doubly annoying because for the first 2 years that I went there, I'd order a large coffee and wind up with a medium (or whatever the Starbucks word is for it). This is not complicated, or it shouldn't be.
At least I had a good session in Krav last night.
