Marketing Speak
The below quote looks like it should come from The Onion or an episode of The Simpsons. Sadly, this is real news from the Houston Chronicle. The dated pop culture reference and erroneously assumptive and buzzword-laden spiel are both sad and angering. Quit treating the news like pabulum that should be spoon-fed to idiots already. This makes me want to (figuratively, of course) punch people like this guy repeatedly in the head. Words mean things. Quit abusing terms like "DNA" to add a false air of credibility to something that needs "demystifying". Referring to these actions as avoiding "claptrap terminology" is the height of irony and irresponsible journalism. To "not accept anything as a given" is what reporting is supposed to be about.
I need to win the lottery and buy the island that will eventually become the sovereign state of Awesomonia already.
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As an example, Neil Cavuto, the network's senior vice president and managing editor, speaks of a "counterculture" approach to covering business news. Other anchors talk of "demystifying" financial reporting and avoiding "claptrap terminology."
Such strategies, Cavuto said last week, are part of Fox's effort to demonstrate that its mere presence will expand the market for business news on TV.
Part of Fox's programming strategy apparently will be based on the simple notion of offering another point of view.
"We will challenge conventional wisdom and not accept anything as a given," Cavuto said. "There also is a tendency in the broadcast business to cover stories the same way, like a Rain Man strategy — here is the latest data, here is the market reaction.
"We will be very counterculture or counter the way that everybody else does things. If you look at our business shows (on Fox News), intrinsic in their DNA is that they don't accept conventional wisdom or, at least, debate that wisdom."
We are, however, talking Fox here, so it was no huge surprise when the first guest I saw when I tuned in Tuesday to Fox Business was conservative columnist Ann Coulter, a Fox News staple. The more things change, etc.
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